Cruise’s troubled robotaxis will join Uber’s ride-hailing fleet next year as part of a surprising multi year partnership. The collaboration represents a significant shift from competition to cooperation between the two companies.
Cruise, a subsidiary of General Motors, faced setbacks after its California license for driverless rides was suspended in October 2023 following a serious incident involving a pedestrian.
Initially, GM aimed for Cruise to earn $1 billion annually by 2025 with a broad rollout of autonomous vehicles. Now, Cruise will integrate its robotaxis into Uber’s existing service, allowing passengers to choose between autonomous and human-driven options.
The details of the financial arrangement and the specific cities for the Uber robotaxi launch remain undisclosed.
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